​REAL LIFE EXAMPLES​
​This advertisement uses pathos to convince the watcher to use their product.​
​​This advertisement uses logos. They provided statistics that convinced the watcher to buy the product.
​This advertisement uses ethos because people trust a dentist's advice about teeth.
"I have pledged myself and my colleagues in the cabinet to a continuous encouragement of initiative, responsibility and energy in serving the public interest. Let every public servant know, whether his post is high or low, that a man's rank and reputation in this Administration will be determined by the size of the job he does, and not by the size of his staff, his office or his budget. Let it be clear that this Administration recognizes the value of dissent and daring -- that we greet healthy controversy as the hallmark of healthy change. Let the public service be a proud and lively career. And let every man and woman who works in any area of our national government, in any branch, at any level, be able to say with pride and with honor in future years: 'I served the United States Government in that hour of our nation's need.'"
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John F. Kennedy State of the Union Message, January 30, 1961
"This country is more decent than one where a woman in Ohio, on the brink of retirement, finds herself one illness away from disaster after a lifetime of hard work.
This country is more generous than one where a man in Indiana has to pack up the equipment he's worked on for twenty years and watch it shipped off to China, and then chokes up as he explains how he felt like a failure when he went home to tell his family the news.
We are more compassionate than a government that lets veterans sleep on our streets and families slide into poverty; that sits on its hands while a major American city drowns before our eyes."
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Barack Obama Night Before the Election Speech Manassas, Prince William County, Virginia November 3, 2008
GAMES & QUIZZES
"Apple has come down from $363 in February to $316 Monday. Furthermore, that masks the fact that the company is sitting on a ton of net cash. At the end of the last quarter, cash, securities and other liquid assets exceeded liabilities by $51 billion, or around $55 a share. This may top $60 by the end of this quarter.
So the cash-free stock price — the enterprise value of the business — may only be around $260. That’s barely 10 times forecast earnings of $25 for the fiscal year ending in September. It’s just nine times next year’s forecast earnings. And it’s only around 2.3 times this year’s sales."​
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Brett Arrends "Is Apple Becoming a Value Stock." on Marketwatch.com June 21st 2011
LOGOS
ETHOS​
PATHOS​